The company has revealed it will invest a further £1m in renovating the park at Inveruglas, on the banks of the loch.

Two luxury five-star lodges, complete with private hot tubs and saunas, have already been introduced at Loch Lomond with further new accommodation and facilities planned over the next three years.

Argyll Holidays now has eight holiday parks across the region, including Drimsynie at Lochgoilhead, and Hunters Quay at Dunoon, and two hotels; Drimsynie House Hotel and The Goil Inn.

Keith Campbell, managing director of Argyll Holidays, said: “It was always an ambition of Argyll Holidays to have a property on the banks of Loch Lomond and there are few better locations in the whole of Scotland than this.

“Situated on the famous A82 which connects Glasgow to the West Coast, the park has stunning views across the Loch and the surrounding mountains. When the opportunity arose to buy it, there was no way we could refuse.

“Our team has been working hard on site since the acquisition to bring the park up to Argyll Holidays standard and we will invest a total of £1 million over the next three years upgrading the accommodation, on landscaping and improving the facilities.

“We are confident that Loch Lomond will quickly become a five star rated holiday park and one of the most popular destinations we have.”