The popular attraction has been given a unique Mandarin name to encourage more Chinese tourists to visit Scotland. The ‘GREAT Names for GREAT Britain’ campaign by VisitBritain saw ten weeks of voting across China to ‘rename’ a number of Scottish attractions. The campaign is VisitScotland’s biggest in China and capitalises on the trend of giving Mandarin names to celebrities, places and foods.

Denise Hill, Head of International Marketing at VisitScotland said: “The Great Names campaign has proved a fun and entertaining way for us to engage with Scotland’s Chinese market, which is growing year-on-year. These extraordinary new monikers will only serve to lend even more intrigue and romance to places throughout Scotland which in turn will lead to further increases in visits from China .” Joss Croft, Marketing Director at VisitBritain added: “We hope the points of interest involved will embrace their new Mandarin name to help them compete for more high-spending tourists from the world’s biggest outbound tourism market.” So far the Mandarin names of twenty three attractions have been revealed, with the remaining seventy eight still to be decided. Other attractions named included the Loch Ness monster (Phantom of Loch Ness) and The Highland Games (Strong-man Skirt Party) which was the most popular amongst voters.

It is estimated that the tourism drive has reached 300 million Chinese tourists.