The research was undertaken to gauge the views of residents and businesses in the village, which is at the centre of controversial traffic management proposals.

Plans backed by councillors could see the introduction of resident permits – which they will have to pay for – and pay and display parking for visitors.

The report states Luss is a small village, with 750,000 visitors a year – a rough equivalent would be for Helensburgh to have 25 million visitors per annum – which leads to parking problems in the village, and residents are often unable to park outside their homes.

Simon Miller, chief executive of Luss Estates, said the council’s proposal has been ‘overwhelmingly rejected’ by the village residents and parish.

He said: “A clear majority of residents want to see visitor traffic excluded from the village by means of a barrier.

“The council wants to impose a solution which is contrary to the wishes of the village and parish, and in my view is short-sighted. “This is a pivotal moment for the future of Luss and I am extremely worried that the council’s intention to impose a poor solution to Luss’ traffic issues will have a detrimental and far reaching impact on this historic village for years to come.” At the Helensburgh and Lomond Area Committee meeting on June 9, councillors backed plans for residents and businesses being required to pay for permits, and visitors would be required to pay and display.

Mr Miller has called on the council to rethink the idea and form a solution ‘along the lines of the democratic desire’ to prevent congestion in Luss.

He is also intending to pursue the consultation previously held by the council in the village – which helped form the proposals given to councillors – to the Ombudsman.

He claims the community ‘has been misled’, as villagers were initially told their permits could be subsidised, which no longer looks to be the case.

He has further recommended the community council withdraw their support for the proposal, and wants visitors cars to be excluded by a barrier.

Iain MacEarchern, convener of Luss and Arden Community Council, said the issue was likely to be brought up at their meeting tonight (Thursday).

A spokesman for Argyll and Bute Council said: “The proposals have been agreed by members and we are now moving forward with the formal TRO process which involves a statutory consultation whereby anyone can make representations on the changes.”