Only in London could such a travesty occur. And in London it has.

That popular little chocolate bar from many a childhood, Freddo, has been spotted in a shop - on sale for a staggering 99p.

The find was made by a Twitter user in a Kingdom of Sweets store in the capital.

Posting an image online, she wrote: “Excuse me officer, I’ve witnessed a crime.”

Helensburgh Advertiser:
Credit: Twitter

Many Evening Times readers will remember when the beloved Cadbury treat was just 10p back in 1999.

The bar has been regularly thrust into the spotlight over the past almost two decades; in 2010, the price rose to 17p, and, in 2015, it was raised once again to 25p.

There were slight changes in the weight of the bar as well, increasing from 17g to 20g in 2007, only to shrink down to 18g four years later.

READ MORE: Freddo price increase to 30p causes outrage

Almost exactly a year ago, the internet lamented after it was revealed the the price of the popular chocolate bar was set to increase by 5p, taking the total to 30p a bar, in January 2017.

In September, one Twitter user from Irvine ignited a hilarious - albeit through-provoking - debate when he claimed the minimum wage in the UK should be £18 an hour - because the cost of Freddo bars has rocketed since 1999.

READ MORE: Will the price of a Cadbury's Freddo ever be 10p again?

Dubbed “Freddonomics,” the economics theory came about after Arran Watt devised a sum to back his theory up.

When questioned on his sum, Arran said: “In 1999, the minimum wage was £3.60/hr and a Freddo was 5p.

“This means you could buy 72 Freddos with one hour’s wage.

“Now minimum wage is 7.50/hr yet Freddos are 25p, meaning you can buy 30 Freddos with one hour’s wage.

“For the continuum of Freddo purchasing, we need £18/hr MINIMUM.”