GLASGOW Taxis Ltd have decided not to introduce a 15 per cent discount on all fares, after drivers pitched the motion last week.
Instead, the company are looking to make fixed fares more accessible for the general public as they move forward.
The changes come as trade members become increasingly concerned over a loss in business as the coronavirus lockdown is about to enter it's eighth week.
One driver previously told the Glasgow Times that drivers were only picking up £20 after a five-hour shift - where some have even taken the difficult decision not to work at all.
Drivers feared that if a public discount was not introduced soon, customers would continue to use competitor's services - which could result in the loss of jobs.
Following a consultation with it's members, Glasgow Taxi Ltd decided not to make any changes at present.
They will, instead, be working on an in-house service on the company's app that allows the public to snatch up fixed fares.
Dougie McPherson, Glasgow Taxis Chairman, said: "The directors of Glasgow Taxis continuously review the operations of the company, even more so during the Covid-19 crisis.
"Our pricing policy was just one of a whole raft of considerations discussed with members during our recent consultation, although not to the extent that specific numbers or percentages were debated.
"The clear consensus was that there are more favourable, alternative routes to take in the short-term to help support the trade's recovery while remaining open minded to all and any options in the future."
The union could not back drivers' proposals to reduce fares due to the Low Emissions Zone (LEZ) deadline.
Before the coronavirus outbreak struck the city, drivers had forked out £57,000 on new, electronic cabs that would comply with the new air pollution regulations.
Unite the Union cab secretary, Steven Grant, said that the LEZ deadline of 2022 was "already unaffordable".
He said: "The impact of the coronavirus crisis on the trade would be exacerbated by a 15% fare reduction.
"The tariff is set by GCC using a well defined formula of operating costs. We do, however back a freeze on any tariff increase during the crisis."
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