The Beat the Street Active Nation game has launched in Helensburgh and across Argyll and Bute.

The fun competition encourages the whole community to ditch the car and to consider active travel.

The game went live across Argyll and Bute, as well as in North Ayrshire, last week - and the organisers say that in the first few days, 3,738 people have walked, cycled and rolled their way to covering almost 10,000 miles in the two local authority areas.

Beat the Street Active Nation takes place across four of Argyll and Bute's largest towns, Helensburgh, Dunoon, Rothesay and Campbeltown, until Wednesday, March 27.

Players can join a school, community or workplace team and there are prizes for the teams that travel the furthest with vouchers for books and sports equipment on offer.

With an individual leaderboard and lucky ‘spot’ prizes just for taking part, there’s something for everyone.

For schools and community teams, there is a total points leaderboard and an average leaderboard, so opportunities for teams of all sizes to win prizes.

Residents may have seen beeping and flashing sensors called ‘Beat Boxes’ have been placed on lampposts around the towns involved to help participants explore the local area and all it has to offer and to find new active travel routes.

To play, players need a card which can be collected from one of the distribution centres listed at

Alternatively, players over the age of 13 can download the free Beat the Street app to play the game on their phone.

The first week of the game is themed ‘Go Play’ for players to get to grips with the rules and subsequent weeks have a different focus, from Go Explore to Go Wild and Go Travel.

Beat the Street Active Nation is delivered by Intelligent Health in partnership with North Ayrshire Council and Argyll and Bute Council.

More information will be available at and on social media at @BTSActiveNation.